In the first semester of my course, I completed a project centred around creating a product that utilized recycled packaging as its main component, allowing me to showcase my creativity.

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Our project focuses on the education of children, as they play a crucial role in shaping the future. We chose 'Olá' (Unilever) as our partner due to its established reputation in the children's market. We decided also to explore the beloved classic ice cream, 'Perna de Pau,' enjoyed by generations, past and present.

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We have come up with a one-of-a-kind idea - 'plantable ice cream' - which has seeds located at the bottom of the ice cream stick. These seeds are protected by a removable sticker. Once the ice cream is consumed, customers can remove the sticker and place the stick in a suitable vase to grow a plant. 

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We added a fun twist to our packaging by including a riddle for customers to guess the plant type they would receive. The answer was revealed on the ice cream stick after enjoying the treat. Additionally, the packaging can be repurposed as a vase decoration, reducing plastic waste.

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To enrich the consumer experience through various channels, we hosted a contest that encouraged participation. To be considered for the prize, contestants were required to collect and nurture all available plants. Winners could redeem their reward through Olá's website by sharing a photo of their plant collection. Furthermore, the website provided educational resources about the chosen plants, including mint, peppermint, basil, and heartsease, which were selected for their non-toxic nature and simple cultivation process.

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After our project presentation, the professor praised its potential as a marketing campaign. This led to a collaboration with him to approach the brand's Marketing Director and showcase the project's viability for implementation. The fact that, in the first year of college, we were able to undertake a project of this calibre and present it to a company, even though it didn't move forward, was incredibly rewarding.